Tiger of Sweden

Aug 2025

The Tiger of Sweden Fall Winter 2025 campaign explores the intersection of sharp sartorial design and raw coastal landscapes. Captured by photographer Billy Ballard, the fashion editorial series leans into a monochrome palette and analogue film aesthetics to highlight the structural tailoring and layered textures of the collection. The imagery features models Sabine Glud, Sanggun Lee, and Unai Bartra positioned across varied terrain, from rocky lakeshores to tall grass fields. Utilizing natural light and high-contrast, chiaroscuro-informed compositions, the series emphasizes the silhouette and material quality of the outerwear. Casting by Monika Domarke and makeup artistry by Linda Andersson support the cohesive, atmospheric look across both vertical portraits and horizontal campaign shots.

Editorial, Vertical, Monochrome

Analogue / film, Natural light

Advertising Campaign