The Science Museum

The Science Museum · Live Science

The Science Museum introduces Live Science, an initiative designed to engage visitors with interactive human behavior experiments. Created in collaboration with Studio AKA and Graphic Thought Facility, the project utilizes motion graphics to frame complex scientific concepts within an accessible visual language. Featuring minimalist white line illustrations and geometric characters, the animation leans into a graphic aesthetic to explain evolving scientific inquiries. The composition uses vibrant magenta panels to anchor the motion graphics, maintaining a clean visual hierarchy that draws focus to abstract icons and DNA strands throughout the presentation.