The Science Museum
Live Science
Brand
ProjectLive Science
Date
Jan 2025
Description
The Science Museum introduces Live Science, an interactive project designed to engage museum visitors with experiments exploring human behavior and scientific principles. The visual identity, developed by agency Graphic Thought Facility and produced by Studio AKA, utilizes a distinct aesthetic built around vibrant magenta panels and minimalist white line illustrations. The project incorporates fluid motion graphics and geometric character animation to present abstract scientific concepts such as DNA strands and data symbols. The clean, graphic execution provides a structured framework for the museum's visitor-facing programming.
Style
Horizontal, Cinematic, Graphic
Techniques
Animation, Motion Graphics
Industries
Public Awareness
Color
Pure White
Magenta
Context
Brand Film / Corporate Video
Associated creatives
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