The RaDD

The RaDD · Brand Identity

The RaDD brand identity project establishes a comprehensive visual language spanning digital interfaces, outdoor signage, and editorial collateral. By integrating kinetic typography with modular layouts, the design system utilizes motion graphics and clean grid alignment to articulate the brand's multifaceted approach to culture, retail, and experiential design. The project features work from Mubien, Joanie Brisebois, Giacomo Boffo, Studio Work, and Playtype. The execution leans into a minimalist aesthetic, incorporating fluid organic shapes and high-contrast color-blocking. Across both static and dynamic applications, the identity maintains a consistent graphic sensibility that balances custom serif and sans-serif typefaces.