The Face China
Featured The Face China projects
This week's top The Face China projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project The Face China · Edward Chen
This fashion editorial for The Face China, titled Edward Chen, explores various environments through an intimate and crisp lens. Featuring photography by Javier Castán and fashion direction by Jiahan Zhang, the project spans both controlled interior settings and outdoor locations to highlight distinct textural elements. The series utilizes natural light across all frames, alternating between structured studio setups—characterized by clean architecture and minimalist props—and organic, outdoor compositions. The work incorporates a mix of high-speed freeze techniques to capture subjects in motion, alongside warm-toned analogue film portraiture that emphasizes soft skin textures and candid expressions.
Project The Face China · The Face China August 2026 Cover
For the August 2026 cover of The Face China, the editorial team orchestrated a masterclass in high-fashion storytelling that perfectly balances commercial polish with a stark, avant-garde sensibility. The project, which anchors the publication's exploration of escapism, centers on the striking presence of model Sui He. Photographer Tarek Mawad captures a duality of mood across the series, shifting from the grounded intensity of a vibrant magenta leather jacket against a saturated deep green background to the ethereal, dynamic motion of a structural, sheer dark gown set against a minimalist mottled grey backdrop. By leaning into cinematic framing and a refined beauty light technique, the imagery creates a visceral tension between the subject and the negative space. Fashion director Jiahan Zhang ensures the wardrobe serves as a narrative vehicle, while the meticulous work of hair stylist Zhou Xue Ming and makeup artist Lu Wang provides the polished consistency required for a modern magazine cover. The result is a bold visual statement that leverages editorial minimalism to command attention, utilizing a sharp, bold red masthead to ground the complex compositions. Through this collaboration, the team successfully defines a contemporary aesthetic that feels both urgent and timeless, proving that even within a traditional print format, intentional lighting and movement can transform a standard portrait into an evocative piece of high-stakes visual communication.
Project The Face China · Stay Curious, Stay Vibrant
Stay Curious, Stay Vibrant, the latest fashion campaign for The Face China, serves as a masterclass in editorial minimalism. This project expertly bridges the gap between high-end luxury fashion and avant-garde art direction, leaning into a striking color palette of saturated purples, deep forest greens, and rustic oranges. Under the discerning eye of photographer Tarek Mawad and fashion director Jiahan Zhang, the series utilizes clean, geometric studio environments to place the focus squarely on architectural silhouettes and texture. The execution relies heavily on soft, directional lighting to accentuate the tactile contrast between supple leathers, translucent PVC, and layered sheer fabrics. Beyond mere product display, the campaign channels a cinematic energy, utilizing techniques like motion blur and high-contrast film grain to lend an analogue, timeless quality to the imagery. Central to the visual narrative is model Sui He, whose dynamic posing and composed, direct gaze anchor the experimental styling. Supported by the precise hair styling of Zhou Xue Ming and evocative makeup artistry by Lu Wang, the campaign successfully elevates the subject matter into a modern editorial aesthetic. By balancing structured garment design with unconventional props and vibrant color blocking, the work avoids static portraiture in favor of a fluid, energetic dialogue between the subject, the couture, and the camera lens, embodying a truly bold vision for contemporary luxury media.
Project The Face China · Portraits of 100 Chinese Models (21-40)
The Face China captures the zeitgeist of contemporary fashion with its ambitious Portraits of 100 Chinese Models (21-40) series, a sprawling editorial project that documents the rising stars currently defining the industry. By blending high-fashion sensibility with a grounded, artistic approach, the series manages to feel both curated and raw. Photographers Wang Lei and Jiang Kun masterfully navigate diverse environments, moving between minimalist studio gallery spaces and the rugged textures of the natural world. The visual narrative leans into editorial minimalism, frequently utilizing soft light and natural light to highlight the intricate detailing of avant-garde garments against weathered brick or ancient, organic tree forms. This project relies on a sophisticated team effort, featuring contributions from hair stylists Youhua Xu and Yuwei Weng, alongside makeup artists Clive.x and Taka Lam, who ensure each model—including Chunjie Liu, Tang He, and Xu Wei—maintains a distinct, authentic character. The result is a cohesive yet varied showcase of talent that reads as an essential archive for modern designer fashion. By balancing surreal, organic framing with a clean, typography-led layout, the series positions itself at the intersection of lifestyle and high-end editorial work, offering a poignant look at the faces shaping the future of global style while maintaining the signature, bold visual identity of The Face China throughout each installment.
Project The Face China · Portraits of 100 Chinese Models (41-60)
In a profound exploration of identity and form, The Face China presents the next installment of its ongoing editorial series, Portraits of 100 Chinese Models, documenting subjects 41 through 60. This expansive project serves as a masterclass in modern editorial photography, bridging the gap between high-fashion documentation and cinematic portraiture. By commissioning photographers Wang Lei and Jiang Kun, the publication secures a visual language that is as versatile as it is striking. The imagery oscillates between the quiet, minimalist restraint of a tranquil beach scene—captured with clean lines and natural light—and the high-octane drama of studio work. In these more intimate shots, the interplay of neon-hued gel lighting and low-key chiaroscuro techniques transforms the human face into a landscape of shadow and ethereal color. The collaborative efforts of hair stylists Youhua Xu and Yuwei Weng, alongside the meticulous makeup artistry provided by Clive.x and Taka Lam, ensure that each model, from HaoRu Wang to Zihan Qi, is presented with a singular, tailored vision. Through this series, The Face China leans into a nuanced aesthetic that respects the tradition of the magazine format while pushing the boundaries of beauty light and creative composition. It is a cohesive, ambitious undertaking that underscores the publication’s role as a definitive cultural arbiter in the global media and entertainment landscape.
Project The Face China · Portraits of 100 Chinese Models (61-80)
In the ongoing cultural archive Portraits of 100 Chinese Models, The Face China continues its ambitious mission to document the shifting paradigms of contemporary beauty and designer fashion. This expansive editorial series, capturing models sixty-one through eighty, transcends traditional portraiture by framing its subjects against the dynamic, evolving backdrop of modern China. Photographers Wang Lei and Jiang Kun employ a versatile visual language, toggling between the stark, high-contrast intensity of monochrome minimalist compositions and the sprawling, layered depth of urban lifestyle photography. The project deftly incorporates high-key lighting to isolate form and movement, while at other moments, it leans into the dramatic, painterly quality of low-key chiaroscuro to emphasize texture and silhouette. Every frame is marked by a signature red logo, grounding the series as a cohesive editorial statement on the interplay between individuality and the urban environment. Through the combined contributions of hair stylists like Ke Weitao and makeup artists such as Clive.x, the series elevates these models from mere fashion subjects to central figures in a broader narrative of artistic expression. By utilizing techniques ranging from natural light cityscapes to bold flash-lit exterior portraiture, the collection reads as an essential study of modern aesthetics, where each subject serves as a vital component in an evolving, multifaceted portrait of the nation’s current creative identity.
Project The Face China · Portraits of 100 Chinese Models (81-100)
In the latest installment of their ambitious Portraits of 100 Chinese Models series, The Face China continues to redefine the boundaries of editorial fashion photography by blending cultural narrative with striking visual experimentation. Covering models eighty-one through one hundred, this expansive project serves as a vibrant showcase for the evolving identity of the Chinese modeling industry. The imagery oscillates between the stark, graphic intensity of urban landscapes and the warmth of sun-drenched, cinematic compositions. Photographers Wang Lei and Jiang Kun demonstrate an exceptional command of natural light and hard light, transforming subjects into sculptural elements against contrasting backdrops—from the raw texture of grey asphalt to the pristine, golden sands of a beach setting. The editorial work is defined by a bold aesthetic, often layering surreal motifs like solid red body paint and playful, scattered confetti to break away from traditional portraiture conventions. With styling contributions from hair experts Ke Weitao, Youhua Xu, and Yuwei Weng, alongside the meticulous makeup work of Clive.x and Taka Lam, each frame feels distinct yet unified by a high-fashion, artistic sensibility. Through its clever integration of typography and deliberate, unconventional framing, the series does more than document faces; it encapsulates a modern, experimental spirit that anchors The Face China as a vital voice in the global media and entertainment landscape.
Project The Face China · Portraits of 100 Chinese Models (1-20)
In an ambitious visual exploration of contemporary identity, The Face China captures the diverse faces of the local industry with its Portraits of 100 Chinese Models project. This expansive series functions as a bold editorial statement, transcending traditional fashion photography to deliver a raw, multifaceted look at the faces currently shaping the national landscape. Through a series of technically adventurous frames, the production team leans into a high-contrast aesthetic that feels both immediate and curated. Under the sharp lenses of photographers Wang Lei and Jiang Kun, the project shifts seamlessly between moods, utilizing a wide range of visual techniques from the gritty, Y2K-inspired energy of long exposure action shots to the intimate, macro intensity of underwater captures. The artistry is further elevated by the deliberate layering of textures, where the creative team employs neon, chiaroscuro lighting and saturated color palettes to frame their subjects in surreal, cinematic environments. With essential contributions from hair stylists Ke Weitao and Yuwei Weng, alongside the precise, experimental beauty work of makeup artists Clive.x and Taka Lam, each portrait feels like a distinct chapter in a larger narrative. The result is a visceral, high-key collection that celebrates the stylistic evolution of the Chinese fashion scene, balancing technical precision with an unfiltered sense of creative play that defines the core identity of the publication.
Project The Face China · COMME des GARÇONS
The Face China reimagines the boundaries of luxury fashion in this expansive editorial campaign, centered on the avant-garde spirit of Comme des Garçons. Captured through the lens of photographer Kin Chan Coedel, the series presents a profound exploration of silhouette, texture, and light, positioning the human form as an architectural canvas. Each frame leans into a cinematic aesthetic, utilizing a mix of low-key chiaroscuro lighting and ethereal beauty light to emphasize the structural complexity of voluminous garments, ranging from sheer tulle and quilted capes to intricate, sculptural headpieces. The photography channels a surreal, cosmic atmosphere through techniques such as double-exposure and motion blur, often grounding the high-fashion narratives against minimalist studio backgrounds or evocative, hazy landscapes. By blending traditional fashion editorial sensibilities with artistic, live-action techniques and nuanced VFX, the project elevates the garments beyond mere apparel into the realm of abstract art. The monochromatic palettes and high-contrast visuals are punctuated by deliberate bursts of color, creating a rhythmic, atmospheric journey that feels both timeless and avant-garde. This body of work serves as a testament to the power of deliberate, moody lighting and experimental composition, consistently highlighting the dialogue between the rigid, sculptural quality of the clothing and the fluid, expressive potential of the subject.
Project The Face China · Freedom lies in change
In the striking fashion editorial project Freedom lies in change for The Face China, photographer Jialing Hu and fashion director Jiahan Zhang orchestrate a masterful exploration of identity, transformation, and sartorial boundary-pushing. Through a series of highly stylized portraits, the campaign leans into a surreal and avant-garde aesthetic, utilizing a diverse array of textures and unexpected accessories—from Goofy masks and cartoon-eyed orbs to intricate tinsel hair and industrial-grade medical braces. The visual narrative channels a high-fashion sensibility, skillfully blending natural light with crisp studio strobe techniques to highlight the tactile contrast between structured garments and delicate layering. Models Ebba Bostrom, Jack Windisch, and Paolo Grebic inhabit these complex, layered silhouettes with a stoic, editorial intensity, grounding the project's more whimsical elements in a sophisticated, contemporary context. The work makes expert use of both high-key, minimalist backdrops and moody, chiaroscuro lighting to elevate simple apparel into a cohesive, conceptual statement on modern style. By championing a bold, transformative approach, the team at The Face China successfully frames the act of self-expression as a fluid, artistic evolution. This editorial serves as a testament to the power of creative direction, where every choice, from the patterned textiles to the evocative props, works in concert to define a singular, boundary-defying vision of luxury fashion.
Project The Face China · Adam Lambert | The Face China
In this striking editorial feature for The Face China, singer Adam Lambert is transformed into a vessel for avant-garde expression. Moving well beyond the conventions of traditional celebrity portraiture, the project channels a raw, experimental spirit that leans into the interplay of identity and abstraction. Through the lens of photographer Arcin Sagdic, the imagery employs sophisticated double exposure and multiple exposure techniques, effectively layering Lambert’s silhouette to create ghostly, ethereal forms that feel both kinetic and deeply introspective. Fashion editor and stylist Nikita Vlassenko crafts a visual narrative grounded in texture—from heavy, hooded knits to viscous, sculptural substances—while hair stylist Zhou Xue Ming contributes to the meticulously curated, high-fashion aesthetic. The series utilizes a stark, monochromatic palette, amplified by the heavy grain of analogue film and high-contrast, low-key lighting that evokes a distinctly cinematic mood. By integrating visual distortions and fragmented compositions, the editorial pushes into the realm of fine art, challenging viewers to look past the surface of the subject. The resulting work is a masterclass in editorial minimalism, where every frame serves as a surreal study of form, light, and shadow. It is a bold, uncompromising collaboration that defines the modern intersection of music and high-concept creative production, positioning Lambert not just as an entertainer, but as a compelling, multifaceted subject within the global landscape of fashion media.
Project The Face China · THE FACE China June 2026 Covers
For its June 2026 issue, The Face China leans into a dual-narrative approach that highlights the publication's enduring editorial authority within the global media and entertainment landscape. By contrasting the rigid precision of studio photography with the fluid, organic qualities of natural light, the magazine achieves a visual tension that feels both sophisticated and contemporary. Photographer Wing Shya masterfully navigates these two distinct environments, capturing a bold, studio-lit portrait defined by high-contrast studio strobe lighting and sharp, polished accessories that ground the subject in a moment of structured elegance. Conversely, the accompanying cover shifts the focus toward a serene, aquatic aesthetic, utilizing natural light and an immersive underwater perspective to evoke a sense of quiet introspection. This juxtaposition is further enhanced by the precise work of hair stylist MingHu Zhang, whose contributions ensure that the visual movement remains focal across both disparate settings. The result is a cohesive magazine cover package that balances graphic intensity with atmospheric lifestyle storytelling. By embracing diverse technical executions—ranging from minimalist portraiture to fluid lifestyle composition—The Face China reinforces its position as a cultural touchstone that values both technical rigor and artistic spontaneity. The project serves as an evocative study in visual range, proving that deliberate creative direction can bridge the gap between high-fashion editorial polish and the captivating nuances of candid, reflective portraiture.
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