Thaladyn®

Thaladyn® · Brand Identity

Thaladyn introduces a comprehensive brand identity system rooted in tactile material exploration and bold, monochromatic color palettes. The project spans physical packaging, stationery, and environmental signage, utilizing high-contrast hard light and natural daylight to emphasize the texture of paper stocks and stone surfaces. Graphic design and paper elements were crafted in collaboration with Tiare Payano, CottonBro Studio Ulas & Mer, and G.F Smith. Techniques such as 3D render / CGI, emboss & deboss, and minimalist layout design define the visual language. The project incorporates a range of media, from product packaging and digital interfaces to exterior fleet branding, maintaining a consistent aesthetic across varied commercial applications.