Thaladyn®

Jun 2022

Thaladyn introduces a comprehensive brand identity system that translates its tactile textile-focused origins into a cohesive commercial visual language. The project utilizes a bold, monochromatic palette of deep violet and vibrant blue to establish a distinct market presence across both digital and physical touchpoints. The identity features clean, minimalist typography and extensive use of emboss and deboss techniques on paper stock. Collaborative efforts with graphic designer Tiare Payano and paper specialists G.F Smith emphasize material quality, while photography by CottonBro Studio Ulas & Mer captures the brand in varied environments—from studio-based product renders and organic 3D compositions to urban exterior settings.

Horizontal, Commercial, Clean

E-commerce / Product