Techtalia

Techtalia · Brand Identity

Techtalia’s brand identity project establishes a contemporary visual language for the technology sector, leaning into minimalist design principles and motion graphics. The project integrates abstract wave shapes and architectural arch motifs across both digital platforms and large-scale event staging. Developed with creative direction from Luca Gonnelli, the identity employs a cohesive palette of blue and peach gradients to unify user interfaces and presentation screens. Supporting assets highlight the versatility of the brand system, from mobile UI illustrations to 3D render/CGI product mockups. The execution, supported by the graphic design of Camille Pagotto and motion work by Mara Salazzari, emphasizes a structured yet fluid aesthetic that maintains clarity across physical and digital environments.