Logo
Laptop computer angled on a dark textured surface displaying a graphic screen with a portrait and text.
A large projection screen showing the Techtalia brand identity with abstract blue graphics before an audience seated in a dark hall.
Close-up hand holding a smartphone displaying a blue digital UI interface for Techtalia against a blue surface

Techtalia Brand Identity 2024

About

Techtalia’s brand identity project establishes a contemporary visual language for the technology sector, leaning into minimalist design principles and motion graphics. The project integrates abstract wave shapes and architectural arch motifs across both digital platforms and large-scale event staging. Developed with creative direction from Luca Gonnelli, the identity employs a cohesive palette of blue and peach gradients to unify user interfaces and presentation screens. Supporting assets highlight the versatility of the brand system, from mobile UI illustrations to 3D render/CGI product mockups. The execution, supported by the graphic design of Camille Pagotto and motion work by Mara Salazzari, emphasizes a structured yet fluid aesthetic that maintains clarity across physical and digital environments.

Brand

Techtalia

Credits

Luca Gonnelli
Founder and Creative Direction
Camille Pagotto
Graphic Design
Mara Salazzari
Motion and Figma Setup
Marina Echer Barbieri
Project Management
Mara Salazzari
Portfolio

Industries

Apps & Digital Platforms

Styles

HorizontalCommercialClean
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