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Techtalia

Brand Identity
Date

Nov 2024

Description

Techtalia’s brand identity project establishes a contemporary visual language for the technology sector, leaning into abstract graphic design and motion-led storytelling. The project centers on a cohesive blue and peach gradient palette, utilising clean, minimalist compositions and geometric arch motifs to frame event content and speaker profiles. Under the creative direction of Luca Gonnelli, the system integrates bold typography with structured, digital-first layouts. Key execution elements include dynamic motion graphics, UI illustrations, and 3D render/CGI mockups that demonstrate the brand across various digital and physical touchpoints, from smartphone interfaces to auditorium displays.

Style

Horizontal, Commercial, Clean

Industries

Apps & Digital Platforms

Color
Pure White
Context

Brand Film / Corporate Video

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