TAB

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TAB · Our Sport is Sport

TAB · The Cup at TAB

TAB presents The Cup at TAB, a high-energy commercial campaign designed for the sports and gaming industry. The spot captures the communal intensity of live sports fandom, focusing on the atmosphere of a crowded sports bar during a major event. Directed through a lens of live-action technique, the production highlights the collective response of supporters, utilising cinematic sequences that underscore the celebratory energy of the match-day experience. Sound and music production were provided by Massive Music Sydney, with media strategy support from OMD.

TAB · World Cup Aussies Win 'BUILT DIFFERENT'

TAB celebrates the intensity of the World Cup with this 'BUILT DIFFERENT' commercial, focusing on the communal energy of sports fandom. The spot captures supporters in their green and gold jerseys as they experience the match in a lively venue environment. Directed through a fast-paced edit, the campaign utilizes a combination of live-action technique and vibrant green screen backdrops. The work incorporates bold text overlays to reinforce the campaign messaging, channeling the momentum of the games through a high-energy, vertical format.

TAB · World Cup Scotland

TAB captures the energy of match day in this vertical advertisement for the World Cup Scotland campaign. The film leans into a raw, live-action technique, portraying a group of fans in a crowded pub environment. With immersive audio production by Massive Music Sydney, the work channels the atmosphere of match enthusiasm through a cinematic lens. The piece utilises slow motion and warm lighting to heighten the intensity of the fan experience before settling on the brand's signature green identity.

TAB · World Cup 'MULTI'

TAB presents the 'World Cup MULTI' campaign, a high-energy commercial focused on the collective experience of sports fandom. The project leans into the atmosphere of pubs and communal viewing, capturing the reactions of diverse supporters as they follow match developments in real-time. The execution employs a dynamic live-action technique, alternating between cinematic coverage of crowded indoor spaces and authentic, handheld-style perspectives. Warm ambient lighting maintains the intensity of the settings, grounding the narrative in the spontaneity of the crowd.

TAB · Spotlight

TAB presents Spotlight, a commercial project that captures the intersection of diverse sporting disciplines through a lens of high-contrast atmosphere. The film moves from the stillness of sailboats on open water to the scale of race tracks and courts, utilising drone footage to frame each location with a cinematic perspective. Produced with the creative input of M&C Saatchi Australia Group and Revolver, the work leans into a gritty aesthetic. The visual narrative is defined by intentional play between light and shadow, enhanced by post-production work from Fin Design + Effects that anchors the sequence in a consistent, dramatic tone.