TAB captures the energy of match day in this vertical advertisement for the World Cup Scotland campaign. The film leans into a raw, live-action technique, portraying a group of fans in a crowded pub environment.
With immersive audio production by Massive Music Sydney, the work channels the atmosphere of match enthusiasm through a cinematic lens. The piece utilises slow motion and warm lighting to heighten the intensity of the fan experience before settling on the brand's signature green identity.
