StreetEasy

StreetEasy · Be a Forever New Yorker 20th anniversary

To mark its 20th anniversary, StreetEasy launched the 'Be a Forever New Yorker' campaign, a promotional video series highlighting the platform's connection to the local urban landscape. The project features a sequence of iconic New York City destinations, including the Guggenheim Museum, Gage and Tollner, and Roberta's Pizza. Utilizing a vertical format and clean, live-action techniques, the campaign integrates branded reservation cards into each location to emphasize a long-term commitment to the city. The work relies on quick cuts and bold text overlays to navigate the viewer through various neighborhood staples.

StreetEasy · Roof Lounger

StreetEasy highlights the appeal of city living in this commercial spot, Roof Lounger. The project centers on a relaxed figure enjoying a quintessential urban rooftop setting, positioning the platform as a key resource for finding unique local properties. Produced by Max Cooper, the film utilizes a live-action technique to capture the scene against a backdrop of iconic brick buildings and city skylines. The production maintains a warm, sunny aesthetic that emphasizes the lifestyle benefits offered through the real estate platform.

StreetEasy · Koi Hooper

StreetEasy presents 'Koi Hooper,' a lifestyle campaign centered on a candid portrait of a long-time resident in Astoria, Queens. The film utilizes a documentary-style approach to capture the subject in his personal backyard space, emphasizing local atmosphere and residential character. The production leans into a natural light aesthetic, grounding the live-action footage in a raw, authentic visual language. Featuring a mix of sound design by Wave Studios NY and post-production work by Kate Papciak, the project balances environmental storytelling with an intimate perspective on neighborhood living.

StreetEasy · Stylish Facade

StreetEasy · Never Become a Former New Yorker