StreetEasy: Koi Hooper
Brand
Date
Feb 2026
Description
StreetEasy presents 'Koi Hooper,' a lifestyle campaign centered on a candid portrait of a long-time resident in Astoria, Queens. The film utilizes a documentary-style approach to capture the subject in his personal backyard space, emphasizing local atmosphere and residential character. The production leans into a natural light aesthetic, grounding the live-action footage in a raw, authentic visual language. Featuring a mix of sound design by Wave Studios NY and post-production work by Kate Papciak, the project balances environmental storytelling with an intimate perspective on neighborhood living.
Style
Documentary, Lifestyle, Vertical
Techniques
Natural light
Color
Jet Black
Beige
Navy
Background
Residential Building
Context
Advertising Campaign, Social Media / Short Form Video
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