start.gg

start.gg · Brand Identity

Studio Mega developed a comprehensive brand identity for start.gg, integrating bold graphic design with high-energy visuals. The project spans various assets, ranging from outdoor advertising and large-scale murals on urban architecture to motion-heavy digital content for the video games and esports sectors. The identity employs kinetic typography and VFX to connect gaming environments with tournament footage. Physical brand touchpoints, such as corporate signage and branded apparel, utilize clean compositions and neon lighting to maintain a consistent aesthetic across diverse physical and digital mediums.