start.gg
Brand Identity
Jun 2022
Studio Mega developed a comprehensive brand identity for start.gg, centered on a versatile design system that spans physical and digital touchpoints. The project includes outdoor advertising campaigns, featuring large-scale billboards, murals, and environmental posters, alongside a dynamic brand video that integrates live-action gaming footage, cinematic game renders, and motion graphics. Working within the esports and gaming industry, the visual language utilizes bold kinetic typography, vibrant color themes, and distinct framing elements. Beyond environmental design, the scope extends to corporate interior applications with illuminated neon signage and branded merchandise like tote bags, showcasing a consistent aesthetic across diverse media formats and commercial environments.
Commercial, Horizontal
Video Games
