ssstein
Featured ssstein projects
This week's top ssstein projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ssstein · S/S 27
The S/S 27 collection from designer brand ssstein explores minimalist menswear through a series of editorial portraits and documentary-style backstage photography. Photographed by Mark Pillai with styling and fashion editing by Shotaro Yamaguchi, the imagery emphasizes structured silhouettes, earth-toned knitwear, and clean tailoring. The visual narrative relies on natural light and soft, even studio lighting to highlight the fabric textures of corduroy blazers and layered outerwear. Techniques such as analogue film are employed to provide a cinematic quality to the monochrome captures, contrasting with the clinical precision of the clean studio portraiture. The project documents the collection's evolution from the quiet preparation of the runway presentation—led by casting director Rocky Nolan—to the final aesthetic presentation. Key contributions from hair stylist Yuji Okuda and makeup artist Satoko Watanabe maintain a polished, understated look across the portrait series.
Project ssstein · ssstein AW27 Campaign
The ssstein AW27 campaign masterfully bridges the gap between structured tailoring and understated comfort, offering a visual narrative that feels both timeless and distinctly contemporary. Through a lens of editorial minimalism, photographer Krisztián Éder captures the collection’s focus on fabric, silhouette, and layering, utilizing a blend of soft natural light and precise studio strobe setups to articulate the nuances of the garments. With fashion direction by Shotaro Yamaguchi, the aesthetic leans into a sophisticated, neutral color palette punctuated by bold accents, such as a sharp red knit, while maintaining a cohesive, clean sensibility throughout. Model Karolin Wolter grounds the imagery, moving with a calm, neutral gaze that allows the architectural quality of designer Kiichiro Asakawa’s pieces to take center stage. The execution benefits from a meticulous attention to texture, evident in the interplay between fuzzy knits, slick leather, and crisp wool overcoats. By alternating between stark, weather-worn concrete backgrounds and featureless white studio walls, the series oscillates between the raw and the refined. Techniques like analogue film photography add an intentional grit to specific monochromatic portraits, reinforcing a classic approach to fashion that avoids fleeting trends in favor of enduring construction. This campaign exemplifies how deliberate styling and focused portraiture can elevate an entire seasonal wardrobe into a coherent, high-concept visual statement.
Project ssstein · ssstein x UMBRO COLLABORATION CAMPAIGN VISUALS
The ssstein x UMBRO collaboration campaign showcases a fusion of technical sportswear and minimalist streetwear aesthetics. The visuals highlight the collection’s focus on voluminous proportions, relaxed tailoring, and subtle branding through a series of crisp studio portraits. Photographed by Phil Engelhardt with design direction by Kiichiro Asakawa, the project emphasizes a clean, editorial approach to menswear and unisex silhouettes. The styling features sleek, slicked-back hair by Yuji Okuda and minimalist makeup by Satoko Watanabe, maintaining a consistent focus on the garment's drape and fabric texture against neutral, light-toned seamless backgrounds.
Project ssstein · Ssstein S/S 26 Campaign
The Ssstein Spring/Summer 26 campaign highlights a minimalist approach to tailoring, focusing on structured silhouettes and geometric precision. Photographed by Phil Engelhardt, the series uses natural light to create soft contrast against expansive architectural volumes. Fashion editor and stylist Shotaro Yamaguchi coordinates the editorial aesthetic, pairing oversized double-breasted coats with wide-leg trousers. Models Beauïse Genç and Saskia de Brauw feature within the campaign, supported by hair styling from Yuji Okuda and makeup by Satoko Watanabe, with casting directed by Simone Schofer.
Project ssstein · Ssstein F/W 25 Campaign
The Ssstein Fall/Winter 2025 campaign presents a rigorous study of silhouette and texture, highlighting the brand’s focus on oversized tailoring and refined layering. Shot by photographer Phil Engelhardt, the series captures the collection’s structural integrity through a series of close-up editorial portraits and full-length studio shots. The work leans into a clean, minimalist aesthetic, using soft, directional lighting to emphasize the dense wool fabrics and precision tailoring of the outerwear. Fashion editor and stylist Shotaro Yamaguchi coordinates the series, which features casting by Nicolas Bianciotto and models Annabel Van Tilborg and Indre Aleksiuk. The technical execution incorporates elements of chiaroscuro and monochromatic film photography, maintaining a consistent desaturated palette that places the focus squarely on garment construction and textile depth.
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