ssstein

Nov 2025

The ssstein x UMBRO collaboration campaign focuses on a minimalist, editorial approach to modern sportswear. Photographed by Phil Engelhardt with design direction by Kiichiro Asakawa, the series highlights the oversized, voluminous silhouettes and relaxed tailoring characteristic of the collection. The imagery utilizes soft, diffused studio lighting and a clean, neutral palette to emphasize the drape and texture of the technical fabrics. Consistent styling, including slicked-back hair by Yuji Okuda and clean makeup by Satoko Watanabe, maintains a sharp aesthetic throughout. Featuring models such as Camille Chifflot, the visuals showcase a blend of traditional streetwear proportions with polished footwear and subtle, embroidered branding.

Vertical, Clean, Minimalist

Soft Light

Streetwear

White Seamless

Advertising Campaign