South Gloucestershire Council

South Gloucestershire Council · Fostering

South Gloucestershire Council’s fostering campaign features a series of personal interviews and portraits exploring the realities of family life and support systems. Produced with a focus on candid storytelling, the work highlights the day-to-day experiences of young people and their caregivers within domestic settings. The project employs a documentary approach, utilizing natural light and live-action techniques to emphasize authenticity. Through a combination of intimate close-up portraits and wider group scenes, the visual narrative centers on personal accounts of care and resilience. The creative direction for the campaign was provided by AdSmart from Sky.