South Gloucestershire Council: Fostering
Date
Feb 2025
Description
South Gloucestershire Council’s fostering campaign features a series of personal interviews and portraits exploring the realities of family life and support systems. Produced with a focus on candid storytelling, the work highlights the day-to-day experiences of young people and their caregivers within domestic settings. The project employs a documentary approach, utilizing natural light and live-action techniques to emphasize authenticity. Through a combination of intimate close-up portraits and wider group scenes, the visual narrative centers on personal accounts of care and resilience. The creative direction for the campaign was provided by AdSmart from Sky.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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