SONIC

15 projects·0 creatives·

Featured SONIC projects

This week's top SONIC projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

SONIC · Social Rip

Sonic presents a social media video centered on the convenience of their fast-food offerings for on-the-go dining. The sequence features a multi-tiered tabletop fountain dispensing soda, transitioning into a demonstration of meal storage solutions. Produced by William McVay, the spot highlights menu staples including fries, mozzarella sticks, and corn dogs tucked into car-seat organizers. The production utilizes a clean, live-action technique to capture the vibrant packaging and food presentation within a lifestyle-oriented setting.

Project

SONIC · One Day

SONIC’s latest commercial project, 'One Day', presents a series of cinematic vignettes focused on everyday human experiences. Directed by Visie Admin, the film moves through a sequence of intimate moments, transitioning from a quiet suburban dawn to high-stakes family milestones and open-road travel. Technically, the project employs a live-action technique that prioritizes an observant, grounded perspective. The visual narrative relies on moody lighting and a natural aesthetic to frame its interior and exterior settings, with sound design and music curation provided by Heavy Duty Projects.