SONIC
Social Rip
Brand
ProjectSocial Rip
Date
May 2026
Description
This social media campaign for SONIC captures a playful approach to fast-food consumption, centering on a continuous soda fountain display and innovative vehicle snack storage. The execution leans into a clean, lifestyle-oriented aesthetic, utilizing vertical formatting designed specifically for social feeds. Throughout the video, the production highlights various menu items, including fries and mozzarella sticks, arranged within car-seat organizer pockets. The visual style emphasises bright, live-action techniques to showcase the textures of the food and the brand's signature blue packaging.
Style
Lifestyle, Vertical, Clean
Industries
Fast Food
Color
Jet Black
Royal Blue
Pure White
Background
White Seamless
Context
Social Media / Short Form Video
Associated creatives
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