Smart Energy

Smart Energy · Junk ballet

Smart Energy’s Junk Ballet campaign highlights collaborative construction efforts through a lens of raw, documentary-style storytelling. The project leans into a live-action technique, capturing young adults working with salvaged materials against an industrial waterfront backdrop. Produced by Revolver with creative direction from George Patterson Y & R, the work utilizes natural light and warm color grading to frame the activities. Post-production and VFX were handled by Fin Design + Effects, maintaining a clean aesthetic throughout the piece.