Smart Energy
Junk ballet
Brand
ProjectJunk ballet
Date
Dec 2024
Description
Smart Energy’s latest campaign, Junk Ballet, explores themes of collaboration through a lens of raw, documentary-style storytelling. The project centers on a group of young adults working within an industrial waterfront landscape, turning salvaged materials into functional constructions. Captured with a focus on natural light and clean, live-action movement, the production emphasizes candid building efforts. The agency work was led by George Patterson Y & R, with production by Revolver and post-production/VFX by Fin Design + Effects.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Telecommunications
Background
Street
Context
TVC / TV Commercial
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