Smart Energy
Junk ballet
Brand
ProjectJunk ballet
Date
Dec 2024
Description
Smart Energy’s Junk Ballet campaign highlights collaborative construction efforts through a lens of raw, documentary-style storytelling. The project leans into a live-action technique, capturing young adults working with salvaged materials against an industrial waterfront backdrop. Produced by Revolver with creative direction from George Patterson Y & R, the work utilizes natural light and warm color grading to frame the activities. Post-production and VFX were handled by Fin Design + Effects, maintaining a clean aesthetic throughout the piece.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Telecommunications
Background
Street
Context
TVC / TV Commercial
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