Scotch Brite

Scotch Brite · 'Family Hero'

Scotch Brite highlights its range of kitchen cleaning products in the 'Family Hero' commercial. The campaign features a variety of sponges, scrubbers, and dishwands presented against vibrant studio backgrounds in teal, pink, and lime green. Utilizing live-action techniques, the project focuses on demonstrating functional product benefits, such as comfy grips and stands, as seen through hands interacting with dishware. Graphic text callouts provide additional context for the tools while maintaining a playful, highly saturated aesthetic. The project features post-production and VFX work by Nice Shoes.