Scotch Brite
'Family Hero'
Brand
Project'Family Hero'
Date
Mar 2026
Description
Scotch Brite presents 'Family Hero,' a commercial campaign showcasing a collection of kitchen cleaning tools. The project highlights the utility of sponges, scrubbers, and dishwands through a series of product demonstrations that focus on ergonomic grips and functional design. Utilizing a live-action technique, the visual language leans into a playful aesthetic with highly saturated, brightly colored studio backgrounds. Featuring graphic text callouts to clarify product benefits, the campaign frames the cleaning tools within a clean, high-contrast environment. Post-production and VFX were managed by Nice Shoes.
Style
Horizontal, Commercial, playful, Saturated, Warm
Industries
CPG / Packaged Food
Color
Forest Green
Navy
Lemon
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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