Saucony

Saucony · The Runners - 30s

Saucony presents The Runners, a 30-second commercial exploring contemporary running culture and active lifestyles. The film follows a diverse group of athletes through urban environments, leveraging dynamic camera angles to track movement across city streets. Produced by Partizan USA and Stept Studios, the project employs a live-action technique to capture performance with natural light. The work emphasises athletic footwear and movement, supported by sound design from Jeremy Wallace Maclean and Eric Crepeau.

Saucony · The Runners

Saucony’s campaign, The Runners, is a high-energy commercial spotlighting the brand's connection to performance and urban movement. The spot follows a series of individuals sprinting through city environments, including a central sequence of a man navigating sidewalk traffic with a bouquet of flowers. Produced by Partizan USA and Stept Studios, the project leans into a cinematic aesthetic. The production utilizes natural light and live-action techniques to emphasize speed and motion, supported by sound design and music supervision from Eric Crepeau and Jeremy Wallace Maclean.

Saucony · Marathumb Challenge