Saucony

The Runners

Brand

Date

Mar 2026

Description

Saucony’s campaign, The Runners, explores the intersection of movement and urban atmosphere. Through a series of vignettes, the project highlights individuals sprinting across city sidewalks, anchored by a central narrative involving a runner navigating streets with a bouquet of flowers. Produced by Partizan USA and Stept Studios, the commercial leverages live-action techniques to emphasize motion. The execution relies on a cinematic visual language and natural light grading to ground the high-energy performances. Sound design and music supervision by Eric Crepeau and Jeremy Wallace Maclean provide a rhythmic pulse that underscores the film's kinetic narrative.

Style

Horizontal, Action, Cinematic

Techniques

Natural light

Industries

Sportswear

Color

Jet Black

Pure White

Navy

Background

Street