Saucony
The Runners - 30s
Brand
ProjectThe Runners - 30s
Date
Mar 2026
Description
Saucony’s 30-second campaign, The Runners, highlights the intersection of urban athletics and performance footwear. The commercial captures diverse athletes moving through city streets, utilising dynamic camera angles and natural light to frame the action. Produced by Partizan USA and Stept Studios, the spot leans into a cinematic, live-action aesthetic that focuses on the mechanics of movement. Sound design by Jeremy Wallace Maclean and Eric Crepeau provides the audio backdrop for the film.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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