Saucony: The Runners - 30s
Brand
Date
Mar 2026
Description
Saucony presents The Runners, a 30-second commercial exploring contemporary running culture and active lifestyles. The film follows a diverse group of athletes through urban environments, leveraging dynamic camera angles to track movement across city streets. Produced by Partizan USA and Stept Studios, the project employs a live-action technique to capture performance with natural light. The work emphasises athletic footwear and movement, supported by sound design from Jeremy Wallace Maclean and Eric Crepeau.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Street
Context
TVC / TV Commercial
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