RYOBI/Techtronic Industries

RYOBI/Techtronic Industries · Come Equipped - The Gateway - 30"

Techtronic Industries presents this commercial for RYOBI, titled Come Equipped - The Gateway. The 30-second spot highlights the versatility of cordless power equipment through a series of DIY and outdoor scenarios, moving from interior home updates to garden maintenance and woodland camping setups. Developed by agency partner Special Australia, the project features cinematic, narrative-driven cinematography that captures practical tool application across varied environments. The production, supported by Anastasia Castell and The Pool Collective, relies on a clean, live-action technique to showcase the brand's hardware in everyday use.