Ruhi

Ruhi · Brand Identity

Ruhi establishes its skincare presence with a brand identity that leans into raw, tactile aesthetics. The project focuses on clean product presentation, utilizing natural light to highlight the organic interplay between amber-hued facial serums and earthy, textured stone surfaces. The visual system incorporates minimalist typography and subtle embossing, grounding the skincare range in an architectural, sun-drenched palette. By pairing the product with organic materials like sandy rock and warm skin tones, the identity emphasizes the material quality of its packaging. Graphic design work by Carla Palette provides the structure for the brand's minimalist communication suite.