Ruhi
Brand Identity
Brand
ProjectBrand Identity
Date
Mar 2022
Description
Ruhi establishes its skincare presence through a refined brand identity that blends clean product photography with a tactile, minimalist design language. The visual system centres on earth-toned stone surfaces and warm, sun-drenched lighting to anchor the brand in natural, raw materiality. Graphic design by Carla Palette frames the identity, utilising sharp typography and subtle emboss and deboss techniques on high-quality paper stocks. Across both editorial and commercial assets, the application of hard light and natural light highlights the architectural lines of the packaging, creating a cohesive aesthetic across the skincare range.
Style
Commercial, Horizontal
Techniques
Natural light
Industries
Skincare
Color
Jet Black
Context
E-commerce / Product
Associated creatives
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