Ronald McDonald House

Ronald McDonald House · Family Stays: Road Trip

This campaign for Ronald McDonald House captures the emotional arc of a family journey as they travel toward support. The narrative follows a family as they depart their home and navigate a scenic road trip, focusing on the quiet, reflective moments shared within the vehicle during their transit. Produced with a cinematic tone, the film leans into the rhythmic movement of a drive through wooded paths and countryside landscapes. The execution utilizes drone footage to establish the scale of the journey, complemented by live-action techniques and a warm color palette to maintain a gentle, grounded atmosphere.

Ronald McDonald House · Family Stays

Ronald McDonald House · Road Trip