Ronald McDonald House
Family Stays: Road Trip
Date
Apr 2026
Description
This campaign for Ronald McDonald House captures the emotional arc of a family journey as they travel toward support. The narrative follows a family as they depart their home and navigate a scenic road trip, focusing on the quiet, reflective moments shared within the vehicle during their transit. Produced with a cinematic tone, the film leans into the rhythmic movement of a drive through wooded paths and countryside landscapes. The execution utilizes drone footage to establish the scale of the journey, complemented by live-action techniques and a warm color palette to maintain a gentle, grounded atmosphere.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Charitable Organisations
Color
Charcoal
Chocolate
Background
Road
Context
Brand Film / Corporate Video
Associated creatives
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