Roger&Sons

Roger&Sons · Brand Identity

The brand identity for Roger&Sons establishes a cohesive visual language rooted in tactile materials and precise graphic design. Developed in collaboration with Foreign Policy, the project centers on custom typography and a distinct material palette that bridges the brand's retail presence with its workshop-based heritage. Collateral across the identity system incorporates textured paper stocks from Materica and Fedrigoni, utilizing emboss and deboss techniques to emphasize a craft-focused approach. The visual system balances minimalist layouts with a muted color story of earth tones and deep neutrals, captured through clean commercial photography and motion graphics.