ROCC

ROCC · Brand Identity

ROCC’s brand identity project establishes a visual language defined by bold typography and a vibrant pastel palette. Developed by Date of Birth, the system integrates minimalist graphic design with clean 3D render and CGI techniques to position the oral care brand within a contemporary beauty context. The identity is applied across varied touchpoints, ranging from detailed packaging design and social media story assets to large-scale out-of-home advertising. Motion graphics and animation further articulate the brand’s minimalist aesthetic, utilizing smooth transitions and consistent iconography to reinforce the visual system across digital and physical environments.