ROCC: Brand Identity

Aug 2021

ROCC’s brand identity project establishes a visual language defined by bold typography and a vibrant pastel palette. Developed by Date of Birth, the system integrates minimalist graphic design with clean 3D render and CGI techniques to position the oral care brand within a contemporary beauty context. The identity is applied across varied touchpoints, ranging from detailed packaging design and social media story assets to large-scale out-of-home advertising. Motion graphics and animation further articulate the brand’s minimalist aesthetic, utilizing smooth transitions and consistent iconography to reinforce the visual system across digital and physical environments.

Horizontal, Commercial, Clean, Minimalist