ROCC
Brand Identity
Brand
ProjectBrand Identity
Date
Aug 2021
Description
ROCC’s brand identity project establishes a visual language defined by bold typography and a vibrant, pastel-forward color palette. Designed by Date of Birth, the system spans digital assets, product packaging, and large-scale out-of-home advertising, creating a consistent commercial presence across both urban environments and social media platforms. The work leverages minimalist graphic design and 3D render / CGI techniques to frame its natural toothpaste products. Clean geometric compositions and soft natural light accentuate the brand's primary color scheme of deep green, pink, and lilac, supported by motion graphics that reinforce the identity's modern, minimalist aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Color
Forest Green
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