RHB Group

RHB Group · Wealth

RHB Group’s Wealth campaign, created by agency FCB SHOUT, explores themes of legacy and care through intimate dialogue between elderly residents and their caregivers. Set within a community environment, the film centers on human interaction, leaning into a cinematic and nostalgic aesthetic to ground its narrative. Produced by D Moving Pictures with post-production by Asia Pacific Videolab, the film utilizes natural light and a soft color palette to create an observational tone. The execution features warm, live-action footage that focuses on the quiet, heartfelt moments of the story, supported by a custom score from GT Records.