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RHB Group Wealth 2025

About

RHB Group’s Wealth campaign, created by agency FCB SHOUT, explores themes of legacy and care through intimate dialogue between elderly residents and their caregivers. Set within a community environment, the film centers on human interaction, leaning into a cinematic and nostalgic aesthetic to ground its narrative. Produced by D Moving Pictures with post-production by Asia Pacific Videolab, the film utilizes natural light and a soft color palette to create an observational tone. The execution features warm, live-action footage that focuses on the quiet, heartfelt moments of the story, supported by a custom score from GT Records.

Brand

RHB Group

Credits

FCB SHOUT
Agency / Creative
D Moving Pictures
Production
GT Records
Music / Sound
Asia Pacific Videolab
Post Production / VFX

Industries

Banking

Styles

VerticalCinematicWarmNostalgic

Techniques

Analogue / filmNatural light
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