RHB Group: Wealth

Brand

Date

Jan 2025

Description

RHB Group’s Wealth campaign, created by agency FCB SHOUT, explores themes of legacy and care through intimate dialogue between elderly residents and their caregivers. Set within a community environment, the film centers on human interaction, leaning into a cinematic and nostalgic aesthetic to ground its narrative. Produced by D Moving Pictures with post-production by Asia Pacific Videolab, the film utilizes natural light and a soft color palette to create an observational tone. The execution features warm, live-action footage that focuses on the quiet, heartfelt moments of the story, supported by a custom score from GT Records.

Style

Vertical, Cinematic, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Banking

Color

Burgundy

Pure White

Background

Medical Clinic

Context