RHB Group

Wealth

Brand

Date

Jan 2025

Description

RHB Group explores the nuances of legacy and care in its latest banking commercial, 'Wealth.' The campaign shifts focus from traditional financial metrics to the emotional depth of multi-generational human connections, centering on the dialogue between elderly residents and their caregivers. Developed by FCB SHOUT with production support from D Moving Pictures, the piece utilizes cinematic framing and natural light to establish a grounded, observational tone. The visual narrative leans into a warm, nostalgic aesthetic, emphasizing the weight of shared experience through deliberate pacing and soft composition. Post-production for the project was completed by Asia Pacific Videolab, with an original score provided by GT Records.

Style

Vertical, Cinematic, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Banking

Color

Burgundy

Pure White

Background

Medical Clinic

Context