Rexona

Rexona · Clinical Space Training

Rexona presents 'Clinical Space Training,' a campaign that leans into the intersection of high-performance athletics and futuristic environments. The work centres on the rigorous physical preparation of athletes, utilizing a cinematic, live-action technique to capture endurance training within simulated space facilities and high-tech settings. Produced by GREATERGOOD, the film juxtaposes intense conditioning routines with a clean, controlled aesthetic. The narrative highlights the Rexona Clinical product as an essential element of this preparation, framed against mission control displays and complex training apparatus.

Rexona · FIFA World Cup 2026

Rexona captures the intensity of the FIFA World Cup 2026 in this commercial project. The film shifts between the high-energy environment of professional football matches and the anticipation felt in residential settings, mapping the emotional connection between players on the pitch and viewers at home. The edit employs a dynamic, live-action technique, utilizing rapid cuts and dramatic lighting to emphasize the kinetic atmosphere of the tournament. The visual narrative balances wide-angle stadium shots with intimate, warm interior scenes, focusing on the collective experience of global sporting events.

Rexona · Whole Body

Rexona introduces its Whole Body range in this energetic spot, showcasing the versatility of its deodorant application across a variety of environments. The film moves through everyday scenes, from a grocery store and tennis court to a dance studio and poolside, underscoring the product's integration into diverse personal care routines. Developed by agency AMV BBDO with production by Tropical Films, the commercial utilizes a polished, live-action technique to capture the movement of its subjects. The visual language leans into saturated tones and fast-paced editing to maintain an active, high-energy rhythm throughout the film. Media planning was managed by Mindshare, with post-production and VFX provided by Unit TV and Tag. Audio and sound design were completed by Wave Studios and Big Sync Music, with additional editorial contributions by tenthree.

Rexona · Move More

Rexona · Test Your Tank - Combined Edits

Rexona · Car

Rexona · Sugery

Rexona · Interview