Rexona Whole Body 2025

About

Rexona introduces its Whole Body range in this energetic spot, showcasing the versatility of its deodorant application across a variety of environments. The film moves through everyday scenes, from a grocery store and tennis court to a dance studio and poolside, underscoring the product's integration into diverse personal care routines. Developed by agency AMV BBDO with production by Tropical Films, the commercial utilizes a polished, live-action technique to capture the movement of its subjects. The visual language leans into saturated tones and fast-paced editing to maintain an active, high-energy rhythm throughout the film. Media planning was managed by Mindshare, with post-production and VFX provided by Unit TV and Tag. Audio and sound design were completed by Wave Studios and Big Sync Music, with additional editorial contributions by tenthree.