Rexona: Whole Body

Jan 2025

Rexona introduces its Whole Body range in this energetic spot, showcasing the versatility of its deodorant application across a variety of environments. The film moves through everyday scenes, from a grocery store and tennis court to a dance studio and poolside, underscoring the product's integration into diverse personal care routines. Developed by agency AMV BBDO with production by Tropical Films, the commercial utilizes a polished, live-action technique to capture the movement of its subjects. The visual language leans into saturated tones and fast-paced editing to maintain an active, high-energy rhythm throughout the film. Media planning was managed by Mindshare, with post-production and VFX provided by Unit TV and Tag. Audio and sound design were completed by Wave Studios and Big Sync Music, with additional editorial contributions by tenthree.

Horizontal, Commercial, Saturated, Polished

Retail Store

TVC / TV Commercial