Rexona
Whole Body
Brand
ProjectWhole Body
Date
Jan 2025
Description
Rexona’s 'Whole Body' commercial features a series of high-energy sequences tracking individuals across various environments, from dance studios and tennis courts to grocery aisles and outdoor pools. The spot emphasizes movement and personal care routines through a polished, saturated aesthetic. Creative direction for the campaign was led by agency AMV BBDO, with production managed by Tropical Films. The project utilises live-action technique to capture fluid transitions, with post-production support from Unit TV and Tag, and sound design by Big Sync Music and Wave Studios.
Style
Horizontal, Commercial, Saturated, Polished
Industries
Cosmetics
Color
Jet Black
Pure White
Sky Blue
Background
Retail Store
Context
TVC / TV Commercial
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