REFIRE

REFIRE · Brand Identity

REFIRE introduces its brand identity through a multi-faceted campaign that bridges digital motion graphics and architectural integration. The visual system, supported by graphic design from CUSP, translates a minimalist aesthetic across both static signage and high-fidelity video content. Technically driven by 3D rendering and CGI, the work balances cool, cinematic motion graphics with grounded, naturalistic drone footage and urban outdoor advertising. With 3D design by Holographik and web development by Salt and Pepper, the project emphasizes a clean, consistent visual language that anchors the brand in both digital interfaces and physical transit environments.