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REFIRE

Brand Identity
Brand
REFIRE
ProjectBrand Identity
Date

Feb 2024

Description

REFIRE establishes its brand identity through a versatile suite of assets that span digital motion graphics, 3D CGI, and environmental OOH advertising. The project employs a mix of cinematic motion graphics and clean, minimalist typography to anchor the brand across diverse touchpoints, from high-end digital displays to urban transit infrastructure. The visual language leans into high-contrast aesthetics, utilizing moody, low-key lighting for luxury-focused automotive imagery while maintaining a neutral, daylight-forward approach for its commercial billboard and architectural signage applications. This identity system features 3D design by Holographik, web development by Salt and Pepper, and graphic design by CUSP.

Style

Horizontal, Clean, Commercial

Color
Jet Black
Context

Brand Film / Corporate Video

Associated creatives

Holographik
Holographik3D
Salt and Pepper
Salt and PepperWeb Development
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