Puresport
Featured Puresport projects
This week's top Puresport projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Puresport · Brand Identity
Puresport's brand identity centers on a minimalist design system that balances high-contrast typography with a distinctive geometric color palette. Developed with graphic design by Field of Play, the visual language utilizes clean serif type and structured grids to establish a cohesive aesthetic across product packaging and brand collateral. The identity is captured through a range of commercial assets, including macro product photography by Kirsty Dawn that employs low-key lighting to emphasize texture and reflection. Beyond the studio-focused identity work, the project includes documentary-style event imagery featuring branded running events, grounding the brand's graphic precision in the context of active outdoor sports.
Project Puresport · Brand Identity
Puresport’s brand identity project brings a cohesive visual language to the health and wellness sector through a diverse range of print, packaging, and digital assets. The execution leans into a clean and minimalist aesthetic, prioritising structured typography and intentional geometry across its product range. Throughout the project, the visual narrative blends sharp, studio-based product photography with warmer, cinematic lifestyle vignettes, establishing a versatile design system. The initiative features contributions from a wide array of creative agencies, including Field of Play, Scandinavian Design Group, How&How, Universal Favourite, Caserne, Ragged Edge, Whitman Emorson, and Schønning Jart. This collaborative approach allows for an expansive exploration of tactile materials, 3D CGI rendering, and organic textures, ensuring the brand identity remains consistent across both static, art-directed compositions and documentary-style motion pieces.
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