POSB

2 projects·0 creatives·

Featured POSB projects

This week's top POSB projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

POSB · Abundance

POSB introduces its Abundance fragrance line with this promotional video centered on product-led art direction. The spot elevates the fragrance bottle as a hero object, positioning it against a vibrant, clear sky backdrop. The visual composition pairs the product with fresh oranges and cosmos flowers, leaning into a bright and polished aesthetic. With creative direction from The Secret Little Agency, the project utilizes natural light to define its commercial, high-contrast look.