POSB: Abundance
Brand
Date
Jan 2025
Description
POSB introduces its Abundance fragrance line with this promotional video centered on product-led art direction. The spot elevates the fragrance bottle as a hero object, positioning it against a vibrant, clear sky backdrop. The visual composition pairs the product with fresh oranges and cosmos flowers, leaning into a bright and polished aesthetic. With creative direction from The Secret Little Agency, the project utilizes natural light to define its commercial, high-contrast look.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Color
Burnt Orange
Sage
Gold
Background
Clear Sky
Context
Advertising Campaign
Associated creatives
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