Plymouth Active

Plymouth Active · TVC

Plymouth Active highlights the accessibility of its facilities in this fitness campaign, TVC. The commercial frames everyday gym-goers and swimmers as 'Active Heroes,' using live-action techniques to capture a diverse range of visitors from children to seniors as they engage with leisure center amenities. The execution leans into a lighthearted tone, incorporating VFX and animated lightning effects to lean into the superhero narrative. AdSmart from Sky led the creative development for the project.