Plymouth Active
TVC
Brand
ProjectTVC
Date
Feb 2025
Description
Plymouth Active's 'Active Heroes' campaign highlights the everyday utility of its leisure facilities through a lens of play. The television commercial features a diverse cast of children, adults, and seniors engaging with fitness equipment and pools while wearing superhero capes and masks. Produced by AdSmart from Sky, the spot utilizes live-action technique layered with VFX and animated lighting effects. The work leans into a humorous tone, focusing on accessibility and inclusivity across the brand's local fitness centers.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Fitness
Context
TVC / TV Commercial
Associated creatives
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