Plymouth Active: TVC
Brand
Date
Feb 2025
Description
Plymouth Active highlights the accessibility of its facilities in this fitness campaign, TVC. The commercial frames everyday gym-goers and swimmers as 'Active Heroes,' using live-action techniques to capture a diverse range of visitors from children to seniors as they engage with leisure center amenities. The execution leans into a lighthearted tone, incorporating VFX and animated lightning effects to lean into the superhero narrative. AdSmart from Sky led the creative development for the project.
Style
Humorous, Horizontal, Commercial, Clean
Techniques
VFX / visual effects
Industries
Context
TVC / TV Commercial
Associated creatives
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