Penny Appeal
Featured Penny Appeal projects
This week's top Penny Appeal projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Penny Appeal · Hope and Mercy Donate Now
The Hope and Mercy campaign for Penny Appeal highlights the organisation's charitable impact and ongoing community support through a series of documentary-style visuals. Produced by AdSmart from Sky, the film captures relief efforts across international locations, focusing on the everyday interactions of aid workers, local residents, and the communities they assist. The project utilises a live-action technique to present the realities of field operations. Through the use of natural light and a warm, clean aesthetic, the work maintains a grounded perspective on the humanitarian support provided by the charity.
Penny Appeal · We'll be there
Penny Appeal's humanitarian campaign, 'We'll be there,' provides an on-the-ground look at disaster relief and emergency aid distribution. The film balances high-altitude perspectives with intimate scenes of relief workers delivering food, water, and shelter to communities in crisis. Developed by AdSmart from Sky, the project utilizes a documentary aesthetic, leaning into raw, live-action footage captured on the ground and through drone photography. Bold typographic overlays are woven throughout the narrative to emphasize the scale and urgency of the humanitarian relief efforts.
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