Penny Appeal: We'll be there
Brand
Date
Jan 2025
Description
Penny Appeal's humanitarian campaign, 'We'll be there,' provides an on-the-ground look at disaster relief and emergency aid distribution. The film balances high-altitude perspectives with intimate scenes of relief workers delivering food, water, and shelter to communities in crisis. Developed by AdSmart from Sky, the project utilizes a documentary aesthetic, leaning into raw, live-action footage captured on the ground and through drone photography. Bold typographic overlays are woven throughout the narrative to emphasize the scale and urgency of the humanitarian relief efforts.
Style
Documentary, Vertical, Moody, Raw
Techniques
Drone footage
Industries
Color
Burnt Orange
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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