Penny Appeal
We'll be there
Brand
ProjectWe'll be there
Date
Jan 2025
Description
This humanitarian campaign for Penny Appeal, developed by AdSmart from Sky, documents the organisation's disaster relief efforts and emergency aid distribution. The film utilizes a documentary style to capture the on-the-ground reality of providing food packs, medical supplies, and shelter to communities affected by crisis. Employing a raw, live-action technique, the project pairs expansive drone footage of impacted landscapes with intimate scenes of relief workers. The narrative is punctuated by bold typographic overlays that clarify the scope of the non-profit's reach and immediate response efforts.
Style
Documentary, Vertical, Moody, Raw
Techniques
Drone footage
Industries
Charitable Organisations
Color
Burnt Orange
Jet Black
Pure White
Context
Brand Film / Corporate Video
Associated creatives
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