PENNY
Featured PENNY projects
This week's top PENNY projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project PENNY · Brand Identity
PENNY’s brand identity project emphasizes a clean, graphic approach to retail visual communication. Developed by Serviceplan, the work focuses on bold typography and structured packaging design to establish a distinct presence across the supermarket aisle. Through a mix of editorial and commercial photography, the identity utilizes hard light and geometric compositions to showcase everyday grocery items. The design system prioritizes clarity and high-contrast packaging, extending from individual product labels to large-scale outdoor billboards and in-store displays.
PENNY · Wonderful World
PENNY’s narrative commercial, 'Wonderful World,' explores a sequence of interconnected emotional vignettes. The film moves through a series of quiet, intimate settings, from school hallways to hospital rooms and public transport, capturing characters in moments of personal focus. Produced by Akkurat Studios and created by Serviceplan Germany, the work leans into a cinematic visual style. Technically, the project utilizes moody interior lighting and a live-action technique to ground its narrative beats. Sound design and post-production were completed by Black Kite Studios and Supreme Music to accompany the film’s atmosphere.
PENNY · Price Packs
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
